I'm Florence and I'm a Freelance Digital Designer.

Designing and Developing
Graphics & Websites that are customized specifically
to your needs.


Your Website and/or Custom Graphic Design will be built from scratch, to meet your exact requirements.


Optimized websites for all screen sizes and mobile devices, providing an optimal user experience.


A Content Management System allows you to maintain and update your website yourself, saving you money.


Optimized websites for search engines because there's not much use in having a beautiful new website if nobody can find you online.


Custom Vector Logos
Facebook & Instagram
Banners & Flyers
Business Card
Photo Illustration
and more.

Be Bold. Be different.

Make your business stand out from your competitors.
No themes and no boring templates needed.


You will be guided through my process and supported every step of the way.

    01 Discovery & Planning

    Every engagement begins with you in the center. By understanding your goals, who you are, what you need and the problem you are trying to solve, I will scope your project and send you a proposal. This proposal will list out the functionality you require and list features included for your project.

    So, let's connect through contact form or email in order to discuss your project and define the requirements of your new website.

      02 Content Gathering

      Once your project brief is signed off and ready to be implemented, you will send your content in a cloud folder (Dropbox or Google Drive) so I can begin to work on your design from a centralized source. For an optimal selection of images, videos or texts, we go through different options together.

      This is an important step as while we will be working collaboratively, I’ll be relying on you to have your final content through, proofed and ready to go.

      03 Design & Development

      Where the magic happens! In this phase I will create concepts and draft out designs based on your brief. From there, I’ll pay great attention to an optimized usability and an appealing design. I will send you the results for review and then we will begin the process refinement rounds.

      You will have 3 business days to make and send feedback, and I will make the edits from there until you are 100% happy with the look.

      04 Test & Deployment

      Now I’ll start building the website using Webflow, making it responsive and testing it intensively. Your website will be published to a staging domain for process review and then will be completely transferred over you once all payments have been settled. Once we're done, I walk you through my work, answer any questions, and pass the finished work off to you and your team.

      Then it’s time to celebrate! Your brand new customized website is now live and ready to launch.


      Look through some recent work of mine. Scroll to view more details or view live Websites, Graphic Design, Logos & Illustrations


      See what they say about me.

      "The logo Florence created for my business was just what I was looking for: fun and creative. Florence is detail-oriented and client-focused; she brought my idea to life and made it better than I'd imagine"

      Cindy S. - Great Gus Marketing

      "I gave Florence the colors and outline of what I wanted as a logo and she gave me 4 very different interpretations within 24 hours which was great to be able to choose from. I asked for my favorite one to be tweaked and again she did the revision within 24 hours giving me another 4 variations, one of which I'm very happy with. Great work and creative interpretation of what I wanted."

      Suzanne E. - Business Strategist


      Every project is different, you will receive an exact quote for your custom Website or Graphic Design Package.
      Need something else?


      A little bit about myself.
      Florence Elsley - freelance creative design and owner

      Hello, I'm Florence Elsley. A web & graphic designer from Los Angeles, CA.

      Web and Graphic design has always been a passion and this site highlights all my design projects.

      InkuPop is a site I created to house all my past, current and on-going projects and It is my small piece of the web I call Home.

      The name InkuPop came to life thinking of Graphics and Illustration in mind. "Inku" is Japanese for 'ink' and combined with my fascination for Pop Art, Digital Illustration and Digital Design - InkuPop was born.

      This website is my "hub" for all my Design Projects and I built this site myself with Webflow, which I use to build beautiful and functional websites with ease and speed.

      I'm so glad you found my little corner on the web!

      Interested in working together?